If heading into a beauty boutique has you stressed...

Say goodbye to the overwhelming maze of the cosmetics department and hello to easy, stress-free shopping with Grey Seal Beauty™. We'll help you find your perfect look without the confusion and overwhelm.

Welcome - you’ve found your tribe. We’ve got you.

THE gsb edit

From Routine to Ritual

Is a skincare routine the same as a beauty ritual? A routine is generally more regimen-based and follows a set schedule, while a beauty ritual is more focused on the specific actions being taken and the benefits they bring.

Our Grey Seal Promise

Helping you navigate the beauty space without confusion and overwhelm. Carefully curated beauty products from brands who do it right.

Official Retailer

Official Canadian retailer of our favourite and most-trusted brands.

A favourite of pro makeup artists, loved by consumers

Free Shipping over $150

All orders over $150 CAD will receive free standard shipping within Canada!

Shipped from Canada with no additional duties or import fees.

Any Questions?

Not sure where to start, or which products would be best suited to your needs?

Let's connect - send us a message here or click the chat bubble below!

Face Atelier

Ultra Foundation

Ultra Foundation, the heart and soul of FACE Atelier and the star of the line, is an innovative approach to foundation that allows you to be in control.

It’s a highly pigmented, long-lasting innovative foundation that provides buildable coverage with a natural satin finish.

No primer needed!

What Our Customers Are Saying...


All of the Sonia Roselli Beauty products are amazing! I buy them all every time, but the Water Oil, Japanese Cleansing Oil and Water Balm I could buy in bulk!

- Kim K, Interior Designer

I adore Water Elixir!

Water Elixir skin prep is so luxurious! Instantly hydrates and feels refreshing. My skin looks plump and healthy. The smell and texture is very fresh. An essential to any skin care routine!!

- Leigh-Anne K, professional makeup artist

Skin = camera-ready

Face Atelier Ultra Foundation will forever have a place in my makeup kit. Incredible skin smoothing, perfecting quality and perform to make the skin camera-ready. Our clients, regardless of age, love these products and comment often.

- Gary B, professional makeup artist

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