If heading into a department store’s cosmetics counter has you stressed…

We see you.

Our Story

As beauty professionals for over 20 years, we found ourselves constantly overwhelmed at the amount of information surrounding beauty all over the internet. And to be honest - more often than not - the information we found was confusing, intimidating and overall, not easy to digest. 

Between websites, tutorials and influencers - who do you know who to trust?

That's where Grey Seal Beauty comes in - and our hope is to revolutionize the way you shop for beauty products online. Our goal is to take the confusion and overwhelm out of the process and create a beauty shopping experience that's free from intimidation.

We believe that beauty shouldn't be complicated, which is why we offer carefully curated collections that are intentional, simple, and effective. We only work with brands who are passionate about doing things right and creating high-quality products that deliver real results.

At Grey Seal Beauty™, we understand that the world of beauty can be overwhelming, with so many products and brands to choose from. That's why we've made it our mission to simplify the shopping experience and provide you with the information you need to make informed choices. Our collections are curated to make it easy for you to find the products that are right for you, without having to sift through endless pages of products.

Whether you're looking for skincare or makeup, we’ve got you covered. Our team of experts is constantly researching and testing new products to bring you the best of the best. We're always on the lookout for new and innovative brands that align with our values - so check back often as our offerings will be evolving.

We're passionate about helping you feel confident and beautiful in your own skin. Our commitment to quality and transparency ensures that you can shop with confidence, knowing that you're getting the best products on the market.

We can't wait to help you discover your next beauty must-have and helping you take your skincare and makeup From Routine to Ritual™.

from routine to ritual

Already comfortable shopping for your own beauty products, but need help with makeup application? We can help with that too - check out our Education section.

Founder’s Story

Founded in 2022 by Shannon Ranger, Grey Seal Beauty™ is concept beauty store to help reduce the amount of confusion when it comes to shopping for products to help put your best face forward.
Having over 2 decades of experience in the beauty industry as a professional and highly sought after makeup artist, Shannon has seen it all when it comes to beauty product launches, targeted beauty ads, confusing routines and the false hopes that come with all of that. A beauty product that will change your life is extremely hard to come by. That's where we come in, and we like to keep it simple. 

The Name

What does Grey Seal Beauty even mean?
We're glad you asked. There's two parts to it. Since there's intention in everything that we do, and our name is no different. 
First, our original mantra was "Beauty isn't black and white; it's all shades of grey", which we still love because it is so true.
And secondly, remember how we said that we are bringing you a carefully curated collection of beauty products from brands who do it right? Well, all of those receive our "seal of approval" - tried and true, and not a product that is effectively duplicated anywhere. 

Together - we are Grey Seal Beauty™


Does shopping for beauty products online have your brain swirling and without a clue what to add to cart? Been there.

We can help.

You’ve found your tribe with Grey Seal Beauty™. We’ve got you.